One of the most common questions yoga teachers ask is: “What should I charge for this class, workshop, or private session?” If you find yourself reinventing the wheel every time a student asks about your rates, you’re not alone. But guessing at prices keeps you stuck. To build confidence and clarity, you need strategy, structure, and a system that reflects your worth.
This workshop will guide you through creating clear yoga teacher pricing packages, learning how to add value without overgiving, and handling money conversations with confidence.
Why You Need Set Prices as a Yoga Teacher
Imagine asking a restaurant how much they’ll charge for dinner and having them decide on the spot. That’s what happens when yoga teachers don’t have set rates. Having a clear price list for yoga classes, workshops, and privates communicates professionalism, gives students choice, and saves you from undercharging in the moment.
Your baseline rates don’t stop you from tailoring offers for unique situations, but they act as your foundation. A simple PDF or webpage that lists your packages is often enough.
The Three-Tier Package System (Wine List Approach)
When setting rates, think of a wine list. Restaurants offer three tiers:
- House option – simple, affordable, accessible.
- Mid-range – a balanced choice, a little more depth and experience.
- Premium – the luxury option for those who want something special.
This structure works beautifully for yoga teacher pricing packages. For example:
- Basic private yoga class – A straightforward 60-minute session, no frills, just your focused attention.
- Mid-range private package – A 15-minute consultation, a tailored 60-minute session, and a follow-up with a lesson plan or short recording.
- Deluxe yoga experience – A 90-minute session, extended relaxation, plus extras such as a recorded meditation, aromatherapy, or even a mini Thai massage.
By offering three levels, you empower students to choose the experience they want. Psychology shows many will naturally select the mid or higher tier if it’s available.
Adding Value Without Adding Time
Yoga teachers often give away extras—lesson plans, lifestyle advice, guided meditations—without charging for them. Instead, build those elements into your higher-tier packages.
You can add value without creating extra work:
- Record guided savāsana or meditation on the student’s phone during class.
- Photograph your handwritten lesson plan and send it.
- Offer small props or oils as part of premium packages.
These touches deepen the student’s experience while honouring your time.
Packages Beyond Privates: Corporate Yoga
The same model applies to corporate yoga pricing. A basic offer might be a simple Zoom session. A mid-tier could include a six-week structured programme. A premium package could combine live classes with a library of pre-recorded videos for staff.
Creating tiers makes your corporate yoga packages feel more professional and scalable, while moving you away from charging just for “an hour of teaching.”
Negotiating with Confidence: Like, Intend, Must
When negotiating, don’t walk in with just one number. Use the like / intend / must system:
- Like: Your ideal rate that reflects your worth.
- Intend: The rate you’d be happy to accept.
- Must: Your bottom line—the point you’d walk away.
For example, a seasoned teacher might set a corporate session at £200 (like), hope to land at £150 (intend), and walk away from anything under £100 (must). Your numbers may be different depending on your experience, but the mindset matters.
Having these anchors keeps you from undervaluing yourself in the moment and helps you protect your time, energy, and service to yoga.
The Power of Silence in Pricing Conversations
One of the most effective negotiation skills is simple: say your rate, then stop talking. Many teachers rush to justify or discount their price when faced with silence. Resist the urge. Hold your ground, let the student respond, and trust the value you bring.
RELATED: How to Review and Increase Your Class Prices
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Conclusion: Building a Confident Pricing System
Clarity around money creates ease, confidence, and sustainability in your yoga business. You’re not just charging for an hour—you’re charging for your training, your planning, your presence, and the transformation you offer.
