September has “second January” energy for every yoga teacher. Whether you taught through summer or took a breather, this month invites a reset: fuller yoga classes, clearer systems, and a steadier yoga business. Below are five practical steps drawn from my live show to help you organise behind the scenes now so momentum builds through the rest of the month.
Why September Works for Yoga Teachers
Your students are craving routine, health, and structure. That’s prime time for beginner yoga courses, returning regulars, and clearer yoga class schedules. Treat this week as your tidy-up and preparation window, then ride the wave as interest rises mid-month.
1) Refresh Your Google Business Profile for Yoga Classes
Your Google Business Profile (formerly Google My Business) is your shop window. It’s free, and it’s where many new students first discover a yoga class near them.
- Update your hours, venues, service areas, class types, and pricing.
- Add fresh photos of your yoga studio or community spaces.
- Post an “Offer” (e.g. First class free or 50% off a taster).
- Link to an easy yoga class booking page.
- Aim for seasonal relevance: September = routine, wellbeing, fresh start.
Why it matters: Profiles with complete info, active updates, and consistent engagement tend to rank higher on the map pack – bringing you more organic enquiries for your yoga classes.
2) Run a Reviews Drive (Ethically) to Grow Your Yoga Class
Google reviews are a huge ranking signal and trust builder. Two approaches work well:
- Friendly incentive: Run a simple prize draw (e.g. one month of free yoga, a workshop spot, or a mat). Everyone who leaves a review enters.
- Plain-spoken ask: Email with the subject “Can I ask a favour?” and explain how a quick review helps others find the right yoga class.
Make it effortless: paste your unique “Leave a review” link from your Google Business dashboard. In class, hand out a mini card with the QR code. Ask for the outcome you want: “a quick five-star review and a sentence about your experience”.
3) Re-Engage Lapsed Students with One-to-One Messages
Mass posts are fine, but personal outreach is gold. Scan old registers and message regulars you haven’t seen lately – on the platform they usually use (Instagram DM, Messenger, text, or email).
A small incentive (free taster or 50% off one class) can restart the habit that supports your yoga business long term.
4) Update Posters, Flyers, and Website Copy to Match the Season
Think like a high-street shop window. Rotate colours, headlines, and images with the season so your yoga marketing feels current.
- Headlines that speak to September: “Back to Routine”, “Begin Again”, “Feel Strong, Calm, and Centred”.
- Ensure your yoga class timetable is crystal clear and mobile-friendly.
- Add a short “New to yoga?” section to help beginners say yes.
5) Build the 100-Day Habit That Protects Your Energy
Your yoga business grows sustainably when you do. Choose one health habit that keeps you resourced – daily walk, breathwork, journalling, or a short self-practice – and commit for 100 days. Protect that appointment as if it were paid client time. Your clarity, creativity, and presence in yoga class are the return on investment.
One-Week “Behind the Scenes” Plan for Yoga Teachers
- Day 1–2: Refresh Google Business Profile; draft a September Offer post.
- Day 3: Launch your reviews drive; email list + in-class QR code.
- Day 4: Personal outreach to 10–20 lapsed students.
- Day 5: Update posters/flyers and homepage copy with September themes.
- Day 6: Schedule social posts to highlight beginner-friendly yoga classes.
- Day 7: Set your 100-day habit, and put it on the calendar.
Consistency beats intensity. One solid action per day compounds fast.
RELATED: The Most Important Thing for a Thriving & Sustainable Yoga Business
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#YogaBusiness #YogaMarketing #YogaTeacher #YogaTeacherSupport #YogaMentor #YogaClassPromotion #StudentRetention #TeachingYoga #YogaTeacherLife #SeptemberReset
