Raising your class prices can feel awkward, vulnerable, or even a little scary – especially when your work feels deeply heart-led and rooted in service. But here’s the truth: running a healthy business includes having healthy, sustainable pricing. And if it’s been a while since you reviewed your rates, it might just be time.
This workshop will walk you through a gentle but grounded process for reviewing and raising your class prices in a way that’s clear, honest, and aligned – with no over-explaining required.
Knowing When It’s Time
There’s no one-size-fits-all timeline, but a good rhythm for reviewing your prices is every 12–18 months – or at least every few years.
Some clear signs it might be time to raise your prices:
- Your classes are selling out too quickly → they may be underpriced for demand
- You feel misaligned or undervalued → that subtle resentment can be a clue
- Your business costs have gone up → rent, marketing, insurance, travel
- You’ve invested in your own growth → further training, refining your teaching, deepening your skill
You don’t need to make huge jumps – small, regular increases are often easier for both you and your students.
The Mindset Shift
This is often where we get stuck. Maybe you’re afraid people will leave, or that they’ll judge you for charging more for something that feels spiritual.
But here’s the thing:
- You’re not charging for one hour of your time – you’re valuing the years of practice, training, and care you bring.
- Undercharging can quietly lead to burnout and resentment.
- Sustainable pricing serves your students, because it allows you to keep showing up with energy and integrity.
Let your prices move from “affordable at all costs” to “fair and sustainable for all.”
How to Raise Your Prices (Simply)
There’s no perfect formula – just choose a method that feels simple and clear:
- A flat amount (e.g. £1 or £2 increase)
- A small percentage
- Adjusting pass or membership pricing slightly
You can also review your packages – do your current prices encourage commitment? Offering two options (like a single class rate and a multi-class pass) can feel supportive to both regular and occasional students.
And most importantly – don’t overcomplicate it.
Avoid:
- Apologising (instead, express gratitude for your community)
- Over-explaining (you don’t need to justify it)
- Asking permission (you are the leader of your business)
Communicate with Care
You don’t need a long speech or a perfectly worded essay – just give your students a little notice (2–4 weeks is ideal), share the new rates clearly, and hold it with warmth and steadiness. Most people will understand. Truly.
You might even receive some kind, unexpected replies.
A Little Reflection
Grab a notebook and take a few minutes with the following questions:
- When did you last raise your prices?
- What’s changed in your business since then?
- What are your current costs looking like?
- What price point would feel sustainable and supportive moving forward?
RELATED: Finding the Right Pricing Model for Your Business
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Conclusion
Raising your prices doesn’t have to be dramatic or difficult. It can be a simple, natural part of running a business with care. You’re not alone in finding this awkward – but you do deserve to be resourced for the energy, wisdom, and love you share through your teaching.
Let this next step be one that honours your growth, supports your sustainability, and allows your teaching to thrive long term.
