Choosing what to charge – and how – isn’t just a numbers game. It’s a key part of building a sustainable, easeful yoga business.

If you’ve ever gone back and forth between pricing options or felt unsure if your current setup is really working for you, you’re not alone. From PAYG to memberships, class packs to monthly subscriptions – each model has its strengths and its sticking points.

In this workshop, we’re breaking it down clearly so you can find a structure that works for your students and supports your long-term business goals.

Why Your Pricing Model Matters

Your pricing isn’t just about income – it shapes how students interact with your offerings, how committed they are, and how predictable your income can be.

Finding the right fit means creating more ease (less burnout!), building consistent revenue, and keeping your community engaged over time.

A Quick Look at the Options

There’s no one-size-fits-all pricing structure – each model works differently depending on your teaching style, business stage, and the needs of your students.

PAYG (Pay-As-You-Go) is super flexible and welcoming for new or occasional students, but it can make income feel unpredictable.

Class packs offer a little more commitment while still giving students freedom, though they can lead to income gaps if not used consistently.

Memberships tend to create the most reliable monthly income and foster student loyalty, but they also ask for a steady rhythm of delivery and clear boundaries.

Subscriptions work beautifully for online or hybrid offerings, and they’re ideal if you’re building out a content library – though they do need regular attention to stay engaging and valuable.

Many teachers find that a blend works best – maybe PAYG for casual drop-ins, class packs for semi-regulars, and a membership for your core community. The key is making it easy to understand, simple to maintain, and aligned with how you want to work.

Avoiding Common Pricing Pitfalls

It’s easy to undercharge, overdeliver, or offer too many choices – and end up overwhelmed.

Here are a few ways to keep it steady:

• Don’t try to please everyone. Choose a model that suits your energy, schedule, and goals.
  
• Keep your pricing simple and visible. Confusion leads to hesitation.
  
• Make it easy for students to stay (or leave). Clear boundaries = mutual respect.
  

Review your income monthly. What’s working? What’s draining?

RELATED: The Balance of Head & Heart in Your Personal Business

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Conclusion

There’s no perfect pricing model – but there is one that’s more aligned for you. Maybe it’s a mix: class packs for casual students, a membership for your loyal crew, and a PAYG option to keep things open.

Start where you are. Choose one model to focus on and see how it feels – for both you and your students.

Your pricing can (and should) evolve with your business. Just make sure it’s designed to support your sustainability just as much as your students’ practice.